İşletme (YL) (Tezli)
Ders İçerikleri
1. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5123 | Management and Organization | 3+0+0 | 9 | Compulsory |
| This course covers the basic concepts related to management and organization, historical development of management theories, management functions (planning, organization, execution, coordination, supervision) and modern approach in management field, application and techniques. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| LEE5500 | Scientific Research Methods and Ethics | 3+0+0 | 9 | Compulsory |
| It includes topics such as science, scientific research, types of scientific research, stages of scientific research, scientific research and publication ethics. | ||||
2. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5023 | Project management | 3+0+0 | 9 | Compulsory |
| Project Management Methodologies, Project Process and Stages, Role and Responsibilities in the Project, Planning of the Project, Measurement Project of the Project, Preparation of the Project Handbook, Project Implementation, Project Control, Termination of the Project, Project Forms and Procedures, Samples, Project Management Certification Applications and PMI Examples of questions. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5122 | Strategic Management | 3+0+0 | 9 | Compulsory |
| Understand the concept and importance of strategic management. Gain the ability to conduct environmental analysis for businesses. Comprehend strategy development and implementation processes. Apply different strategic tools to achieve competitive advantage. Evaluate the impact of strategic decisions in the global and digital business world. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5171 | Seminar | 0+0+0 | 6 | Compulsory |
| Giving the students the knowledge to develop the research question in accordance with the scientific methods, to make the research of the source, to prepare the theoretical framework and to give the theoretical information to determine the research method and to make different types of academic researches such as paper, articles or thesis and applying this knowladge in accordance with scientific approach and to gain experience with applications to be made in classroom environment | ||||
3. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5191 | Thesis Study 1 | 0+0+0 | 30 | Compulsory |
| The thesis planning stages, thesis writing rules, thesis design, research methods and techniques, which will be taught to help students work on the research topic they are interested in, are the contents of this course. | ||||
4. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| ISY5192 | Thesis Study 2 | 0+0+ | 30 | Compulsory |
| The thesis planning stages, thesis writing rules, thesis design, research methods and techniques, which will be taught to help students work on the research topic they are interested in, are the contents of this course. | ||||
Department/Programme Elective Courses
| Course Code | Course Name | (T+A+L) | ECTS |
| ISL6011 | Contemporary Management Approaches | 3+0+0 | 6 |
| In the course, information will be given about Total Quality Management, Network Organizations, Virtual Organizations, Lean Organizations, Organizations Based on Teamwork, Customer Based Organizations, Benchmarking, Outsourcing, Strategic Collaboration Methods, Reengineering, Balanced Success Indicator, Learning Organizations, and Basic Competencies. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5001 | Digital Marketing | 3+0+0 | 6 |
| The content of this course consists of Search Engine Ads, Search Engine Optimization, Web concept, Social Media and changing e-commerce trends in the digital environment. Data and applications for the digitalization of the 4P approach, defined as the marketing mix, are presented. In addition, digital brand and digital marketing trends are discussed in a world where social media transforms from content to e-commerce environment. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5007 | Problem Solving Techniques for Managers | 3+0+0 | 6 |
| Managers need to have a number of critical features to continue to work successfully in the workplace. Considering today's working conditions, the success of the managers in business life has highlighted the ability to have fast problem solving skills. Root cause analysis within the quality management system is a problem solving technique. It is expected that the solution will be realized quickly and correctly. Therefore, problem solving techniques are the tools that every manager should know. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5017 | Political Economy | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5021 | Current Trends in the Global Economy | 3+0+0 | 6 |
| Global Economic History, Power in the Global Economy, Wealth and Poverty, Global Financial Relations, Global Financial Crisis, Global Integration: G20, IMF, World Bank, the BRICS, Turkey and the Global Economy, the Fourth Industrial Revolution, Reflections Global Transformation in Industry | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5025 | Capital Markets and Instruments | 3+0+0 | 6 |
| Definition And Functions Of Money And Capital Markets, Financial Institutions And Their Functions, Yield And Risks Of Capital Market Investment Instruments, Equity Bonds And Bills Markets, Basic And Technical Analysis And Effective Markets Hypothesis, Portfolio Management, Derivative Markets | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5031 | Financial Risk Management | 3+0+0 | 6 |
| This course begins with an overview of financial risk management and financial crises and bubbles. Afterwards, from the perspective of banks, market risk, value at risk and credit risk topics will be covered. After these, foreign exchange rate risk, CDS, liquidity risk, operational risk, CAMELS and BASEL regulations will be discussed. Lastly, risk control and management methods as well as derivative instruments and their fundamental use will be covered. After discussing all topics, students will select one global scandal related to risk and present that scandal by considering what we have done so far during our lectures. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5034 | Market Research and Consumer Behavior | 3+0+0 | 6 |
| The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5038 | Product and Brand Management | 3+0+0 | 6 |
| Importance of Brand: What is a Brand, Why it is Needed, Brand Value; Brand Creation: Brand Strategy, Brand Culture; Brand Application: Brand Design, Brand Identity, Brand Application; Brand Sustainability: Standards of the Brand, Protection of the Brand, Serving the Brand. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5039 | Effective Communication and Reputation Management | 3+0+ | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5040 | Innovation Economy | 3+0+ | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5046 | Negotiation Techniques | 3+0+0 | 6 |
| Emphasizing that negotiation is a cultural behavior pattern, the course emphasizes the importance of negotiation in the social context. Content is completed by negotiation strategies, negotiating ethics, leadership and communication styles, conflict management. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5053 | Strategic Insight | 3+0+0 | 6 |
| The need to know in which direction the development in external conditions can be in the effective decision of managers is felt strongly today. If we do not predict the future well, it will be inevitable to stay one step behind our competitors. People at all levels working in different sectors experience the decision making process. However, our decisions are usually made in accordance with the circumstances we are in, and most of them result in damage or failure. However, there are many methods for future planning that will minimize uncertainty. In this course, it is aimed to support our students in making correct decisions by teaching various foresight methods. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5057 | Financial Markets and Institutions | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5060 | Corporate Governance | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5061 | Sales Call | 2+0+3 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5102 | Financial Management | 3+0+0 | 6 |
| This course begins with an overview of financial management and an overview of financial markets and continues with financial statement analysis. The subject of time value of money and bond valuation is about determining the cost of debt. Concepts of risk, return, and several asset pricing models help comprehend asset pricing methods in the market. Furthermore, behavioral finance topic is discussed. Several asset pricing models are about determining the cost of equity. By considering the cost of debt and the cost of equity together, the cost of capital and then, capital budgeting as well as working capital management and cash flow forecasts are discussed. Additionally, dividend theories and share repurchases, capital structure decisions, and overview of mergers & acquisitions topics are covered. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5103 | Strategic Marketing Management | 3+0+0 | 6 |
| The content of the course covers all the topics in the field of marketing that businesses frequently encounter; It deals with many different aspects such as brand, product, positioning, distribution, communication, especially the marketing mix, with a strategic point of view. Which approaches and strategic solutions will be appropriate in line with the state of the market, competition, consumer needs and especially technological developments and changing expectations are evaluated from a marketing perspective. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5107 | Research Methods in Social Sciences | 3+0+0 | 6 |
| The course will be covered by following topics: planning, designing, conducting and writing a scientific research in the field of social science; writing basis of scientific researches; planning and writing a master thesis. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5108 | Stratejik İnsan Kaynakları Yönetimi | 3+0+0 | 6 |
| Working relationships and the changing meaning of work. Basic terminology and concepts of strategic management and human resources management. The transformation experienced in terms of human resources and organization by adapting the strategic management approach with traditional human resources management practices. Analyzing scientific research results and case studies to compare traditional human resources practices with strategic human resources practices and to evaluate current facts about success/failure. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5109 | Academic Writing and Presentation Techniques | 3+0+0 | 6 |
| This course includes topics such as topic selection, literature review, delimitation of the topic, creating a conceptual framework, structure and components of the academic article, ethical principles, academic writing violations, citation systems in the text and bibliography, APA system principles, oral and visual presentation and preparation principles, success criteria for visual presentation on PowerPoint. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5113 | Sustainability Management | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5121 | Business Game | 3+0+ | 6 |
| In this course, students form teams of at least four people. Each team is a company that rivals the others. Each student plays a senior executive role in one of these companies. The weekly decisions they make in the computer environment, the market values of these virtual companies, market shares, balance sheets and so on. effects. Each company has a meeting of the board of directors in the predetermined weeks and at the end of the period to discuss the results so far and take new strategic decisions, if any. The Board of Directors consists of experts and experienced real persons, mostly active senior executives. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5125 | Current Issues in Organizational Behavior | 3+0+ | 6 |
| Attitudes and job - life satisfaction; emotions and mood, personality and values, perception and attribution processes/ errors, motivation and leadership, group and team work, power and politics in organizations, positive and negative current issues in organizational behavior | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5126 | Occupational Health and Safety in Human Resources Management | 3+0+0 | 6 |
| Human resources management concept, historical development, principles and functions, Occupational Health and Safety concept, historical development, workplace applications, Relationship between human resources management and occupational health and safety | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5131 | Data-Based Decision Making | 3+0+ | 6 |
| In the content of this program, subjects such as data mining, statistics and data processing will be explained through organizational functions and sector applications. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5133 | Digital Transformation and New Economy Applications in Businesses | 3+0+0 | 6 |
| Learning the necessary competencies and techniques to manage the digital transformation processes of organizations | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5134 | Global Business Management | 3+0+0 | 6 |
| The competitive global business life of the twenty-first century mandates that managers develop the skills necessary to conduct effective cross-national interactions and to manage operations in international business. This means that the success of overseas operations of a multinational firm depends on the international manager's skills and cultural sensitivity, and the ability to carry out the company's strategies within the framework of the host country's business practices. The aim of the course is to enable students to develop the skills needed for effective management of people and processes in a global context in the twenty-first century. The primary focus will be on the actual management functions and behaviors necessary to develop global vision and management skills at both the organizational and the interpersonal levels. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| ISY5137 | Artificial Intelligence, Data and Ethics | 3+0+0 | 6 |
| Understanding the development, scope and methods of artificial intelligence with examples of applications in different fields. | |||