İşletme (YL) (Tezsiz) (İngilizce)
Ders İçerikleri
1. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5103 | Management & Organization | 3+0+0 | 9 | Compulsory |
| This course encompasses basic management and business administration concepts; It covers the organizational environment and its variables, the stages of management in the past and their reflections to the present, managerial functions and contemporary business practices. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5105 | Strategic Marketing Management | 3+0+0 | 6 | Compulsory |
| Strategic marketing is a central task for the management of all organizations, whatever they are commercial, public or non-profit. The purpose is to define the organization's relationship to the business environments, that analyze its industry / sector, to understand its customers / stakeholders and to create competitive advantages on it global market. This process begins with the formulation of the organization's vision and mission towards background of its capabilities and context, continues with evaluation of alternative market strategies and determination of specific plans, culminating in implementation and control. The course thus mainly deals with the following topics: - Environmental analysis and market intelligence - Internal analysis, planning processes and competitive advantages - Social responsibility and sustainability - Customer focus, demand management and strategic positioning - Product innovation, brand management and diversification - Organizational design, implementation and control The course highlights social ethical aspects of management's decision-making with long-term consequences for the organization and the communities in which it operates. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| IGE5500 | Scientific Research Methods and Ethics | 3+0+ | 9 | Compulsory |
| 1. Introduction to Research Methods - Overview of scientific research and its importance - Types of research: qualitative, quantitative, and mixed methods 2. Critical Literature Review - Techniques for conducting systematic and critical reviews - Identifying research gaps and formulating research questions 3. Research Philosophy and Paradigms - Understanding positivism, interpretivism, and other paradigms - Aligning research design with philosophical foundations 4. Research Design and Methodology - Developing coherent research frameworks - Selecting appropriate methodologies for research objectives 5. Ethics in Research - Ethical considerations in research design and execution - Gaining access to data and maintaining confidentiality 6. Data Collection Techniques - Sampling strategies: probability and non-probability - Primary data collection: interviews, questionnaires, and diaries - Secondary data evaluation and analysis 7. Data Analysis Methods - Quantitative analysis: statistical tools and techniques - Qualitative analysis: thematic, narrative, and content analysis 8. Writing and Presenting Research - Structuring academic and consultancy reports - Effective presentation techniques for research findings 9. Practical Applications and Case Studies - Hands-on exercises in designing and conducting research - Real-world examples of ethical dilemmas and solutions 10. Final Project - Development of a mini research proposal - Peer presentations and constructive feedback sessions | ||||
2. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5106 | Strategic Management | 3+0+0 | 5 | Compulsory |
| Bu derste öğrenciler, işletmelerin yerel ve uluslararası pazarlarda rekabet avantajları yaratmak için yeteneklerini ve yetkinliklerini nasıl geliştirdiklerini ve bunlardan nasıl yararlandıklarını analiz etmektedir. Bu dersin temel amacı, yöneticilerin iş stratejilerini nasıl tasarladıklarını ve uyguladıklarını anlamaktır. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5110 | Financial Management | 3+0+0 | 5 | Compulsory |
| This course begins with an overview of financial management and an overview of financial markets and continues with financial statement analysis. The subject of time value of money and bond valuation is about determining the cost of debt. Concepts of risk, return, and several asset pricing models help comprehend asset pricing methods in the market. Furthermore, behavioral finance topic is discussed. Several asset pricing models are about determining the cost of equity. By considering the cost of debt and the cost of equity together, the cost of capital and then, capital budgeting as well as working capital management and cash flow forecasts are discussed. Additionally, dividend theories and share repurchases, capital structure decisions, and overview of mergers & acquisitions topics are covered. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5116 | Organizational Behaviour & Leadership | 3+0+0 | 5 | Compulsory |
| This course is designed to introduce students to the concepts and practices in organizational behavior and leadership. Organizational Behavior is the study of human behavior in organizations to improve organizations’ effectiveness. In organizations, leadership is the ability to influence employees toward the achievement of organizational vision or goals. The course mainly focusses on the individual (i.e., motivation), the group (i.e., group behavior, work teams, and leadership), and the organization (i.e., organizational culture and effects of societal culture on organizational behavior and leadership). | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| BUS5189 | Graduation Project | 0+0+0 | 3 | Compulsory |
| The project/thesis planning stages, thesis writing rules, project design, research methods and techniques, which will be taught to help students work on the research topic they are interested in, are the contents of this course. | ||||
Department/Programme Elective Courses
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5003 | Project Management | 3+0+0 | 6 |
| The stages of PMMI’s project management methodology, different knowledge areas, planning, scheduling of projects, understanding the requirements of IT projects, analyze firm requirements and develop project plans including the necessary constraints, know the modern rapid development cycles, understand CMMI, use a project manahement software such as MS Project, develop a detailed project plan for an imaginary IT project. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5004 | Entrepreneurship & Innovation Management | 3+0+0 | 6 |
| In the context of global competition, the developed infrastructure of creation and implementation of innovations provides its owners with unconditional priorities. Innovation is a form of implementation of the company's development strategy, and therefore the innovative component of its strategic management should be well developed. innovation as a sphere of management and a part of entrepreneurship activity is of utter importance nowadays. In this course, innovation and entrepreneurship will be evaluated in all aspects. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5005 | E Commerce | 3+0+0 | 6 |
| The course is introduced with lectures that summarize the literature and outline assignments related to e-commerce. The course does also have individual activities such as essay and/or presentation. Students will have a mid-term and final. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5006 | Innovation Economics | 3+0+0 | 6 |
| This course examines technological innovations from microeconomic and macroeconomic perspectives. The lectures cover multi-actor context, discussing the roles of firms, institutions of higher education,research institutes, households, and individuals, as well as inter-actor linkages and the National innovation systems framework. The interplay between innovations, economic transformation, and economic growth is studied with an emphasis on the relationship between discourse and the general agenda of development studies. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5007 | Sustainability Management | 3+0+0 | 6 |
| The Concept Of Sustainability, Historical Breaking Points And Current Developments In Sustainability, Sustainable Development Goals, European Green Deal, Circular Economy And Businesses, Sustainability And Businesses, Sustainability Models, Sustainability Management In Business, Strategic Management And Sustainability, Innovation And Sustainability, Digitalization And Sustainability, Entrepreneurship And Sustainability, Obstacle Sustainability Practices In Businesses, Dynamics That Trigger Sustainability Practices In Businesses, Sustainability In The World | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5008 | Business Simulation | 3+0+0 | 6 |
| In this course, students form teams of at least four people. Each team is a company that rivals the others. Each student plays a senior executive role in one of these companies. The weekly decisions they make in the computer environment, the market values of these virtual companies, market shares, balance sheets and so on. effects. Each company has a meeting of the board of directors in the predetermined weeks and at the end of the period to discuss the results so far and take new strategic decisions, if any. The Board of Directors consists of experts and experienced real persons, mostly active senior executives. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5009 | Problem Solving Techniques for Managers | 3+0+0 | 6 |
| Managers need to have a number of critical features to continue to work successfully in the workplace. Considering today's working conditions, the success of the managers in business life has highlighted the ability to have fast problem solving skills. Root cause analysis within the quality management system is a problem solving technique. It is expected that the solution will be realized quickly and correctly. Therefore, problem solving techniques are the tools that every manager should know. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5010 | Management Information Systems | 3+0+0 | 6 |
| This course is designed to make undergraduate students understand management information system which is interaction between management, informatics, and system. In the design process, the technologically restructured world and the new industrial revolution are taken into consideration. This course is the basis for understanding the role of the MIS in the business world, and its impact on the business and organizations. In addition to that content, new industrial revolution, data science, cybersecurity and changes in the business culture will be discussed. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5011 | Financial Accounting | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5012 | Economics for Managers | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5013 | Consumer Behaviour | 3+0+0 | 6 |
| This course aims to provide basic concepts related to consumer behavior and to understand the effects of culture and subcultures on individuals' purchasing behavior. The brand management process is examined in all its stages. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| BUS5109 | Academic Writing and Presentation Techniques | 3+0+0 | 6 |
| This course includes topics such as topic selection, literature review, delimitation of the topic, creating a conceptual framework, structure and components of the academic article, ethical principles, academic writing violations, citation systems in the text and bibliography, APA system principles, oral and visual presentation and preparation principles, success criteria for visual presentation on PowerPoint. | |||