Sağlık Yönetimi (YL) (Tezsiz)
Ders İçerikleri
1. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5101 | Health Management | 3+0+0 | 7 | Compulsory |
| Health management covers the characteristics of effective health management, determinants of health, hospital management, organization and boards, building management Manager, Managing People, Motivation, Leadership, Team Building, Managing and Transporting Medicines and Medical Equipment, and health promotion. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5102 | Health Economy | 3+0+0 | 7 | Compulsory |
| This course covers the health-health sector-economics relationship, definition and scope of health economics, distinctive features of the health sector from economics perspective, demand and supply for health services, health services financing, public involvement in the health sector, and economic evaluation in the health sector. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5103 | Financial Management and Accounting in Healthcare Organizations | 3+0+0 | 4 | Compulsory |
| Giving the necessary theoretical knowledge about financial management and analysing examples from practices in business. | ||||
2. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5104 | Strategic Management in Healthcare Organizations | 3+0+0 | 8 | Compulsory |
| Definition of Strategy, strategy in organizations, definition and classification of organizations, emergence and deficiency of strategy, organizational systems, development of strategies in the perspective of organizational theory, explanation of the basic features of industrial dynamics, corporate and business strategies, definition of strategies as a process, definition of strategies as a field of theory and application. and its classification, strategy schools and value chain concepts. | ||||
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5105 | Research Methods | 3+0+0 | 4 | Compulsory |
| Basic concepts and topics related to research methods are conceptual infrastructure in scientific researches, determination of research method, data collection, analysis and reporting. | ||||
3. Semester
| Course Code | Course Name | (T+A+L) | ECTS | Compulsory/Elective |
| SYY5181 | Graduation Project | 0+0+0 | 30 | Compulsory |
| This course includes Literature Review, Preparing the Project Work Plan, Data Collection, General Information, Writing Materials and Methods, Conclusion, Suggestions and Writing a Bibliography. | ||||
Department/Programme Elective Courses
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5001 | Data Management in Healthcare Organizations | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5002 | Marketing in Healthcare Organizations | 3+0+0 | 6 |
| Health care Marketing, Development of marketing in health sector, development of service sector and factors affecting it, consumer behavior in marketing of health services, marketing information system and market research, market segmentation and target market selection, strategic marketing planning, marketing mix elements (7 P), TQM and customer satisfaction, marketing ethics, covers new approaches in marketing. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5003 | Consumer Behavior and Brand Management | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5004 | Health Law and Legislation | 3+0+0 | 6 |
| Health Law, health management and health policy to create legislation, taking into account international and national doctrines to write procedures in the service presentation, health and patient rights in the form of appropriate services. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5005 | Operations Management in Healthcare Organizations | 3+0+0 | 6 |
| Rapidly changing business environmental conditions also affect the management of healthcare managements systems. This situation has special importance in many aspects of healthcare services with different characteristics from other bussiness. In order to ensure the effectiveness and efficiency of the activities carried out in healthcare management, They need to have different leadership characteristics than in the past. Integration of hospital operation and hospital management is needed for managers to make fast and accurate decisions. The aim of the course is to inform the managers about the methods and methodologies that will help the management skills needed. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5006 | Communication in Healthcare Organizations | 3+0+0 | 6 |
| Health communication will be discussed in three main dimensions in this course. 1. It is the improvement and development of public health. Issues related to this dimension; Definition, Purpose, Scope, Characteristics of Communication, Elements of the Communication Process, Social Origins of Health and Disease Concepts and Their Effects on Health Communication, Perception and Dimensions of Health Communication on the basis of countries, Application Examples and International Meetings and Decisions that Affect the Development of Health Communication, Individuals' Attitudes and Behaviors It is the Communication Models that direct. 2. The interpersonal dimension to increase the efficiency of communication between healthcare professionals and patients. Issues related to this dimension; Communication Between Patients, Physicians, Healthcare Professionals and Healthcare Managers, Difficulties in Health Communication, Factors Affecting the Effectiveness of Health Communication and the Concept of Service Failure in Health 3. Social marketing dimension in order to present products and services produced in health institutions to health consumers. Subjects related to this dimension: Social Marketing in Health Institutions, Health Journalism, Health Literacy, Media Advocacy Approach Brand and Image Management in Health Institutions, Corporate Reputation Management in Health Institutions, Advertising Studies in Health Communications and Advertising Restrictions in Health Institutions | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5007 | Quality and Efficiency in Healthcare Services | 3+0+0 | 6 |
| Definition of Quality Concept, History of Quality Improvement in Health Services, Customer Satisfaction and Measuring Satisfaction in Healthcare Institutions, Measuring Quality in Healthcare Services and Quality Measurement Tools, Teamwork in Quality Improvement, Continuous Improvement and Improvement Models, Basic and Managerial Tools Used in Quality Improvement, Accreditation in Health Services and Certification, Evaluation of Health Service Quality and Quality Control in Turkey. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5008 | Social Responsibility and Sustainability in Health | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5009 | Health Sociology | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5010 | Organizational Behavior in Healthcare Organizations | 3+0+0 | 6 |
| The course covers topics such as personality, emotions, perception and attribution, motivation, leadership, power and conflict that will allow employees and managers to better understand and explain behavior and attitudes in organizations, as well as current issues in organizational behavior | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5011 | Financial Analysis in Healthcare Organizations | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5012 | Cost Accounting | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5013 | Human Resources Management in Healthcare Organizations | 3+0+0 | 6 |
| The topics is placed in this course as follows: defination and scope of human resorce management/ human resource planning including job design and analysis; recruitment and selection; compensation; employee development; workplace health and safety; and employee relations. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5014 | Compensation Management and Job Evaluation | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5015 | Performance Evaluation in Human Resources | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5016 | Pharmaceutical | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5017 | Chronic Illness Management | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5018 | Quantitative Practices in Healthcare | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5019 | Health Insurance | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5020 | Medical Tourism | 3+0+0 | 6 |
| General information about Health Tourism (tourist health, medical tourism, thermal tourism, elderly and disabled tourism), health tourism and its applications in the world and in Turkey, quality / accreditation in health tourism, ethical issues, marketing activities in health tourism (promotion, branding), health actors playing a role in tourism, government incentives, international health tourism. | |||
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5021 | Material Management in Health Institutions | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5022 | Medical Documentation | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5023 | Liderlik ve Yönetim Becerileri | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5024 | Information Management in Hospitals | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5025 | Audit in Health Care Facilities | 3+0+0 | 6 |
| Course Code | Course Name | (T+A+L) | ECTS |
| SYY5027 | Digital Marketing in Health | 3+0+ | 6 |
| The content of this course consists of Search Engine Ads, Search Engine Optimization, Web concept, Social Media and changing e-commerce trends in the digital environment. Data and applications for the digitalization of the 4P approach, defined as the marketing mix, are presented. In addition, digital brand and digital marketing trends are discussed in a world where social media transforms from content to e-commerce environment. | |||