---

Department/Programme Elective Courses

Course Code	Course Name	(T+A+L)	ECTS
ISL6011	Contemporary Management Approaches	3+0+0	8

Course Code	Course Name	(T+A+L)	ECTS
ISY5058	Business Finance	3+0+0	8

Course Code	Course Name	(T+A+L)	ECTS
ISY5101	Political Economy of Management	3+0+0	8
The starting point of political economy and its phases of change and transformation over the years will be followed. Then, today's new economic trends will be discussed and possible scenarios for the future will be discussed while the differences between the past and the present will be identified. At this stage, the macro dimension of the economy, such as supply-demand-inflation-unemployment-development, will be discussed and managers will be informed about the basic concepts. Finally, the finance part of the work will also be touched upon in order to analyze the income and expenditure balance of the state.

Course Code	Course Name	(T+A+L)	ECTS
ISY5102	Financial Management	3+0+0	8
This course begins with an overview of financial management and an overview of financial markets and continues with financial statement analysis. The subject of time value of money and bond valuation is about determining the cost of debt. Concepts of risk, return, and several asset pricing models help comprehend asset pricing methods in the market. Furthermore, behavioral finance topic is discussed. Several asset pricing models are about determining the cost of equity. By considering the cost of debt and the cost of equity together, the cost of capital and then, capital budgeting as well as working capital management and cash flow forecasts are discussed. Additionally, dividend theories and share repurchases, capital structure decisions, and overview of mergers & acquisitions topics are covered.

Course Code	Course Name	(T+A+L)	ECTS
ISY5103	Strategic Marketing Management	3+0+0	8
The content of the course covers all the topics in the field of marketing that businesses frequently encounter; It deals with many different aspects such as brand, product, positioning, distribution, communication, especially the marketing mix, with a strategic point of view. Which approaches and strategic solutions will be appropriate in line with the state of the market, competition, consumer needs and especially technological developments and changing expectations are evaluated from a marketing perspective.

Course Code	Course Name	(T+A+L)	ECTS
ISY5104	Business Strategies	3+0+0	8
This course covers current and important approaches of strategic management. By assisting in following the program given below; additional resource readings, invitation of experts, case studies and transfer of personal experiences were adopted as a method.

Course Code	Course Name	(T+A+L)	ECTS
ISY5108	Stratejik İnsan Kaynakları Yönetimi	3+0+0	8
Working relationships and the changing meaning of work. Basic terminology and concepts of strategic management and human resources management. The transformation experienced in terms of human resources and organization by adapting the strategic management approach with traditional human resources management practices. Analyzing scientific research results and case studies to compare traditional human resources practices with strategic human resources practices and to evaluate current facts about success/failure.

Course Code	Course Name	(T+A+L)	ECTS
ISY5123	Management and Organization	3+0+0	8
This course covers the basic concepts related to management and organization, historical development of management theories, management functions (planning, organization, execution, coordination, supervision) and modern approach in management field, application and techniques.

Course Code	Course Name	(T+A+L)	ECTS
ISY5125	Current Issues in Organizational Behavior	3+0+	8
Attitudes and job - life satisfaction; emotions and mood, personality and values, perception and attribution processes/ errors, motivation and leadership, group and team work, power and politics in organizations, positive and negative current issues in organizational behavior

Course Code	Course Name	(T+A+L)	ECTS
ISY5131	Data-Based Decision Making	3+0+	8
In the content of this program, subjects such as data mining, statistics and data processing will be explained through organizational functions and sector applications.

Course Code	Course Name	(T+A+L)	ECTS
ISY5133	Digital Transformation Process Management	3+0+0	8
Learning the necessary competencies and techniques to manage the digital transformation processes of organizations

Course Code	Course Name	(T+A+L)	ECTS
ISY5001	Digital Marketing	3+0+0	8
The content of this course consists of Search Engine Ads, Search Engine Optimization, Web concept, Social Media and changing e-commerce trends in the digital environment. Data and applications for the digitalization of the 4P approach, defined as the marketing mix, are presented. In addition, digital brand and digital marketing trends are discussed in a world where social media transforms from content to e-commerce environment.

Course Code	Course Name	(T+A+L)	ECTS
ISY5007	Problem Solving Techniques for Managers	3+0+0	6
Managers need to have a number of critical features to continue to work successfully in the workplace. Considering today's working conditions, the success of the managers in business life has highlighted the ability to have fast problem solving skills. Root cause analysis within the quality management system is a problem solving technique. It is expected that the solution will be realized quickly and correctly. Therefore, problem solving techniques are the tools that every manager should know.

Course Code	Course Name	(T+A+L)	ECTS
ISY5010	Customer Experience Management	3+0+0	6
The right product, price, distribution and promotion center immediately differentiate the organization offering similar product / service and competition against competitorsin order to win, they are turning to customer relations. It is becoming increasingly difficult to be successful with the global market understanding in the changing world and economic order. Companies can continue their lives of intense competition experience The goal of CRM is to establish long-term customer relations and accordingly to make profitability with customer-oriented strategies. The aim of this course is to teach customer-oriented customer-oriented service concept and strategy which are necessary for customer acquisition, customer retention and strong customer relations.

Course Code	Course Name	(T+A+L)	ECTS
ISY5012	Integrated Marketing Communications	3+0+0	6
Contents of the course include the subjects such as Defining the concept of integrated marketing communication, explanation of integrated marketing communication plan steps, description of the concepts of advertising, public relations, sales promotion, personal sales and direct marketing, which are the elements of the marketing communication mix, listing the elements of integrated corporate communication, analysis of integrated marketing communication examples, creation of integrated marketing communication plan.

Course Code	Course Name	(T+A+L)	ECTS
ISY5013	Entrepreneurship and Innovation Management	3+0+0	6
Giving theoretical information about entrepreneurship and business planning, examination of successful business models, preparation business plan and presentation.

Course Code	Course Name	(T+A+L)	ECTS
ISY5021	Current Trends in Global Economy	3+0+0	6
Global Economic History, Power in the Global Economy, Wealth and Poverty, Global Financial Relations, Global Financial Crisis, Global Integration: G20, IMF, World Bank, the BRICS, Turkey and the Global Economy, the Fourth Industrial Revolution, Reflections Global Transformation in Industry

Course Code	Course Name	(T+A+L)	ECTS
ISY5022	Game Theory	3+0+0	6
Static Games, Nash Equilibrium, Dominant Strategy Balance, Dynamic Games, Collective Games, Subgame Perfect Balance, Sequential Games, Strategy, Marketing, Markets and Competition.

Course Code	Course Name	(T+A+L)	ECTS
ISY5023	Project Management	3+0+0	6
Project Management Methodologies, Project Process and Stages, Role and Responsibilities in the Project, Planning of the Project, Measurement Project of the Project, Preparation of the Project Handbook, Project Implementation, Project Control, Termination of the Project, Project Forms and Procedures, Samples, Project Management Certification Applications and PMI Examples of questions.

Course Code	Course Name	(T+A+L)	ECTS
ISY5025	Capital Market and Tools	3+0+0	6
Definition And Functions Of Money And Capital Markets, Financial Institutions And Their Functions, Yield And Risks Of Capital Market Investment Instruments, Equity Bonds And Bills Markets, Basic And Technical Analysis And Effective Markets Hypothesis, Portfolio Management, Derivative Markets

Course Code	Course Name	(T+A+L)	ECTS
ISY5031	Financial Risk Management	3+0+0	6
This course begins with an overview of financial risk management and financial crises and bubbles. Afterwards, from the perspective of banks, market risk, value at risk and credit risk topics will be covered. After these, foreign exchange rate risk, CDS, liquidity risk, operational risk, CAMELS and BASEL regulations will be discussed. Lastly, risk control and management methods as well as derivative instruments and their fundamental use will be covered. After discussing all topics, students will select one global scandal related to risk and present that scandal by considering what we have done so far during our lectures.

Course Code	Course Name	(T+A+L)	ECTS
ISY5034	Market Research and Consumer Behavior	3+0+0	6
The concepts of necessity, customer, consumer and consumption, the concept of consumer behaviour and marketing, the importance of consumer behaviour in marketing and selling, purchase process, the models of consumer behaviour, the relationship among need, impulse and motivation, perception, learning, attitude, personality and the theories of personality, life style, culture and subculture, social class, family, reference groups, customer in industrial markets and their buying characteristics

Course Code	Course Name	(T+A+L)	ECTS
ISY5038	Product and Brand Management	3+0+0	6
Importance of Brand: What is a Brand, Why it is Needed, Brand Value; Brand Creation: Brand Strategy, Brand Culture; Brand Application: Brand Design, Brand Identity, Brand Application; Brand Sustainability: Standards of the Brand, Protection of the Brand, Serving the Brand.

Course Code	Course Name	(T+A+L)	ECTS
ISY5039	Effective Communication and Reputation Management	3+0+	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5040	Innovation Economy	3+0+	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5046	Negotiation Techniques	3+0+0	6
Emphasizing that negotiation is a cultural behavior pattern, the course emphasizes the importance of negotiation in the social context. Content is completed by negotiation strategies, negotiating ethics, leadership and communication styles, conflict management.

Course Code	Course Name	(T+A+L)	ECTS
ISY5053	Strategic Insight	3+0+0	6
The need to know in which direction the development in external conditions can be in the effective decision of managers is felt strongly today. If we do not predict the future well, it will be inevitable to stay one step behind our competitors. People at all levels working in different sectors experience the decision making process. However, our decisions are usually made in accordance with the circumstances we are in, and most of them result in damage or failure. However, there are many methods for future planning that will minimize uncertainty. In this course, it is aimed to support our students in making correct decisions by teaching various foresight methods.

Course Code	Course Name	(T+A+L)	ECTS
ISY5055	Risk Management in Family Businesses	3+0+	6
The number of companies that have developed governance processes to measure, analyze, guide and communicate their sustainability efforts has grown significantly over the past few years. However, it is a well-known fact that family businesses, which contribute to the world economy on a macro basis and the family budget on a micro basis, have a short life span due to their unique dynamics. Based on the stated fact, the scope of the "Risk Management in Family Businesses" course is related to the issues to ensure the sustainability of these companies. A multi-disciplinary approach will be applied within the scope of the Risk Management course in Family Businesses and approaches from different disciplines will be combined under the title of management. To put it more clearly, applications specific to family companies in the fields of finance, law, technology, management and human resources will be presented in an integrated manner. Therefore, those who successfully complete the certificate program will have learned in a compact way all the academic and practical information on family businesses to increase their level of institutionalization and to remove the obstacles to their sustainability.

Course Code	Course Name	(T+A+L)	ECTS
ISY5056	Financial Literacy	3+0+	6
To know financial instruments (deposit, loan, bond, stock), to be able to calculate simple interest, to know the effect and role of inflation in the calculations of return and profit, the concept of real return.

Course Code	Course Name	(T+A+L)	ECTS
ISY5057	Financial Markets and Institutions	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5060	Corporate Governance	3+0+0	8

Course Code	Course Name	(T+A+L)	ECTS
ISY5105	Managerial Accounting	3+0+0	6
Students' cost accounting information; It aims to ensure that operations are used in decision making processes such as planning, controlling activities and performance appraisal.

Course Code	Course Name	(T+A+L)	ECTS
ISY5113	Sustainability Management	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5121	Business Game	3+0+	6
In this course, students form teams of at least four people. Each team is a company that rivals the others. Each student plays a senior executive role in one of these companies. The weekly decisions they make in the computer environment, the market values of these virtual companies, market shares, balance sheets and so on. effects. Each company has a meeting of the board of directors in the predetermined weeks and at the end of the period to discuss the results so far and take new strategic decisions, if any. The Board of Directors consists of experts and experienced real persons, mostly active senior executives.

Course Code	Course Name	(T+A+L)	ECTS
ISY5126	Occupational Health and Safety in Human Resources Management	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5128	Current Issues in Human Resources Management	3+0+0	6
In today's business world, it is seen that HRM professionals are considered as a strategic partner because of the importance of organizational culture and climate, employee happiness in creating both financial indicators and organizational value. In line of this point of view, you can find some related issues in HRM below: understanding the role of HRM practices and policies in corporate strategy of the companies; transferring the current topics and dynamics of HRM applications into the goal of business performance while motivating employees ;and transfers to Electronic HRM applications. .

Course Code	Course Name	(T+A+L)	ECTS
ISY5130	E-Commerce Applications	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5134	Global Business Management	3+0+0	6
The competitive global business life of the twenty-first century mandates that managers develop the skills necessary to conduct effective cross-national interactions and to manage operations in international business. This means that the success of overseas operations of a multinational firm depends on the international manager's skills and cultural sensitivity, and the ability to carry out the company's strategies within the framework of the host country's business practices. The aim of the course is to enable students to develop the skills needed for effective management of people and processes in a global context in the twenty-first century. The primary focus will be on the actual management functions and behaviors necessary to develop global vision and management skills at both the organizational and the interpersonal levels.

Course Code	Course Name	(T+A+L)	ECTS
ISY5135	Data Driven Decision Making	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5136	Virtual Organizations and Team Management	3+0+0	6
Learning the necessary competencies and techniques to manage the virtual organizations

Course Code	Course Name	(T+A+L)	ECTS
ISY5137	Artificial Intelligence, Data and Ethics	3+0+0	6
Understanding the development, scope and methods of artificial intelligence with examples of applications in different fields.

Course Code	Course Name	(T+A+L)	ECTS
ISY5138	New Generation Methods in Disreputation- DEEP FICTION Applications	3+0+0	6

Course Code	Course Name	(T+A+L)	ECTS
ISY5139	Intrapreneurship Entrepreneurship	3+0+0	6
An overview of Intrapreneurship, Basic characteristics of Corporate/Corporate Intrapreneurship, Corporate culture and its impact on Intrapreneurship, Formation of corporate strategy, Evaluation of Intrapreneurship performance