istinye logo renkli en
Türkçe
  • Contact
  • University
    • About
    • Quality Assurance System
    • Strategic Transformation
    • Policies and Documents
      • Principles of Institutional Autonomy and Academic Freedom
      • Institutionalization and Sense of Belonging Policy
      • Support Unit Against Psychological and Sexual Harassment
      • Gender Equality Plan
    • Social Contribution
      • Policy
      • Activities
      • Projects
    • Sustainability
      • Sustainability at ISU
      • Policies
    • Management
      • Board of Trustees
      • Academic Management
      • Administrative Management
  • Academic
    • Academic Programs
      • Undergraduate
        • Faculty of Dentistry
        • Faculty of Pharmacy
        • Faculty of Fine Arts, Design and Architecture
        • Faculty of Economics, Administrative and Social Sciences
        • Faculty of Communication
        • Faculty of Humanities and Social Sciences
        • Faculty of Engineering and Natural Sciences
        • Faculty of Health Sciences
        • Faculty of Medicine
      • Associate Degree
        • Vocational School
        • Vocational School of Health Care Services
      • Postgraduate
      • Departments Under the Rectorate
        • Foreign Languages Department
        • Department of Basic Sciences
    • Education and Career
      • Exchange Programs (Erasmus)
  • Research
    • Vice Rectorate
    • Research & Development Centers
    • Technology Transfer Office (TTO)
    • Strategic Research & Development
    • Library
  • Student
    • New Student
    • International Student
    • Student Affairs Office
      • Registration and Application
      • Regulations and Directives
      • Academic Calendar
    • Life On Campus
      • Health Culture and Sport
      • Student Clubs
      • Club Forms
      • Student Council
      • Sport
      • Psychological Counseling Unit
      • Disability Support Unit
      • Library
      • Complaint and Suggestion System
    • Graduate
      • ISU Network Platform
      • Career Center
    • Career Center
  • International
    • Fees and Quotas
    • Application Criteria
    • Erasmus+

Suggested Searches

  • Our campuses
  • University
    • About
    • Quality Assurance System
    • Strategic Transformation
    • Policies and Documents
      • Principles of Institutional Autonomy and Academic Freedom
      • Institutionalization and Sense of Belonging Policy
      • Support Unit Against Psychological and Sexual Harassment
      • Gender Equality Plan
    • Social Contribution
      • Policy
      • Activities
      • Projects
    • Sustainability
      • Sustainability at ISU
      • Policies
    • Management
      • Board of Trustees
      • Academic Management
      • Administrative Management
  • Academic
    • Academic Programs
      • Undergraduate
        • Faculty of Dentistry
        • Faculty of Pharmacy
        • Faculty of Fine Arts, Design and Architecture
        • Faculty of Economics, Administrative and Social Sciences
        • Faculty of Communication
        • Faculty of Humanities and Social Sciences
        • Faculty of Engineering and Natural Sciences
        • Faculty of Health Sciences
        • Faculty of Medicine
      • Associate Degree
        • Vocational School
        • Vocational School of Health Care Services
      • Postgraduate
      • Departments Under the Rectorate
        • Foreign Languages Department
        • Department of Basic Sciences
    • Education and Career
      • Exchange Programs (Erasmus)
  • Research
    • Vice Rectorate
    • Research & Development Centers
    • Technology Transfer Office (TTO)
    • Strategic Research & Development
    • Library
  • Student
    • New Student
    • International Student
    • Student Affairs Office
      • Registration and Application
      • Regulations and Directives
      • Academic Calendar
    • Life On Campus
      • Health Culture and Sport
      • Student Clubs
      • Club Forms
      • Student Council
      • Sport
      • Psychological Counseling Unit
      • Disability Support Unit
      • Library
      • Complaint and Suggestion System
    • Graduate
      • ISU Network Platform
      • Career Center
    • Career Center
  • International
    • Fees and Quotas
    • Application Criteria
    • Erasmus+
  • University
    • About
    • Quality Assurance System
    • Strategic Transformation
    • Policies and Documents
      • Principles of Institutional Autonomy and Academic Freedom
      • Institutionalization and Sense of Belonging Policy
      • Support Unit Against Psychological and Sexual Harassment
      • Gender Equality Plan
    • Social Contribution
      • Policy
      • Activities
      • Projects
    • Sustainability
      • Sustainability at ISU
      • Policies
    • Management
      • Board of Trustees
      • Academic Management
      • Administrative Management
  • Academic
    • Academic Programs
      • Undergraduate
        • Faculty of Dentistry
        • Faculty of Pharmacy
        • Faculty of Fine Arts, Design and Architecture
        • Faculty of Economics, Administrative and Social Sciences
        • Faculty of Communication
        • Faculty of Humanities and Social Sciences
        • Faculty of Engineering and Natural Sciences
        • Faculty of Health Sciences
        • Faculty of Medicine
      • Associate Degree
        • Vocational School
        • Vocational School of Health Care Services
      • Postgraduate
      • Departments Under the Rectorate
        • Foreign Languages Department
        • Department of Basic Sciences
    • Education and Career
      • Exchange Programs (Erasmus)
  • Research
    • Vice Rectorate
    • Research & Development Centers
    • Technology Transfer Office (TTO)
    • Strategic Research & Development
    • Library
  • Student
    • New Student
    • International Student
    • Student Affairs Office
      • Registration and Application
      • Regulations and Directives
      • Academic Calendar
    • Life On Campus
      • Health Culture and Sport
      • Student Clubs
      • Club Forms
      • Student Council
      • Sport
      • Psychological Counseling Unit
      • Disability Support Unit
      • Library
      • Complaint and Suggestion System
    • Graduate
      • ISU Network Platform
      • Career Center
    • Career Center
  • International
    • Fees and Quotas
    • Application Criteria
    • Erasmus+

Breadcrumb

  1. Home Page
Visiting Researchers

Prof. Yalçın Kırdar

Lisansüstü Eğitim Enstitüsü (İdari)
He graduated from Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Department of Economics in 2000. In 2003, he received his master's degree in Marketing from Ege University, Institute of Social Sciences, Department of Business Administration. In 2006, he completed Ege University Institute of Social Sciences, Department of Public Relations and Publicity his doctorate degree. In 2013, he continued his post-doctoral research in the Department of Management Engineering at the University of Waterloo in Canada and in the Department of Marketing at the University of Toronto ...
He graduated from Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Department of Economics in 2000. In 2003, he received his master's degree in Marketing from Ege University, Institute of Social Sciences, Department of Business Administration. In 2006, he completed Ege University Institute of Social Sciences, Department of Public Relations and Publicity his doctorate degree. In 2013, he continued his post-doctoral research in the Department of Management Engineering at the University of Waterloo in Canada and in the Department of Marketing at the University of Toronto in 2014. In 2015, he held a post-doctorate degree at Niagara University Department of Marketing, Kent State University Department of Management and Information Systems, Quinnipiach University Department of Marketing and Advertising, North Florida University Department of International Business in 2015. He worked in Spain and United Kingdom with the Erasmus program. In 2016, he was a visiting participant in the Department of Marketing and Management at University of Perugia, Italy. In 2000, he started to work as a Research Assistant at Ege University, Institute of Social Sciences, Department of Business Administration (Marketing). In 2004, he worked as a Lecturer in Kyrgyzstan Turkey Manas University, Faculty of Communication, Department of Public Relations and Advertising in Bishkek. In 2013, he became an Assist. Prof. Dr. in the Department of Management Engineering at the University of Waterloo, Canada. He worked as a lecturer in Maltepe University, Faculty of Communication, Department of Public Relations and Publicity in 2005, as a Assistant Prof. Dr. in 2006, as a Assoc. Dr., in 2017. Between 2020-2022 He worked as a Prof. Dr at Maltepe University. He received the title of Associate Professor in the field of Public Relations in 2014 and the title of Professor in 2020. Having assumed administrative duties such as department chair, vice dean, institute asistant director, institute director, head of department at different universities. Kırdar still continues his work at İstinye University Faculty of Communication as a Dean, Head of Public Relations and Advertising Department and Head of Communication Sciences Doctorate Program. He gave lectures at undergraduate, graduate and doctorate levels in the fields of communication, advertising, marketing communication, public relations, consumer behavior and entrepreneurship. He gave seminars in the training programs of various institutions and organizations at international and national level. He has completed 30 master's and 6 doctoral thesis. As a Kosgeb accredited lecturer, he gave Applied Entrepreneurship trainings. Family Counseling, Inter-Family Communication and Family Economy trainings approved by the Ministry of Family and Social Policies. In Ilad Communication Studies Association Iledak he is working as an evaluator. He serves as the Head of the Department of Communication Sciences Doctorate Program, Head of the Department of Public Relations and Advertising, Dean of the Faculty of Communication and Director of the Graduate Education Institute. He is a Senator and Board of Director of İstinye University

Articles

  • Kriz İletişimi Aracı Olarak İnternet: Kuş Gribi Krizi Örneği ,2007
  • Dijital Habercilikte Kamusal Söylem Üzerine Bir Analiz ,2025
  • Q3 - WOS, SCOPUS "Measuring Patient Satisfaction of Foreign Patients Receiving Services in Private Hospitals and Foundation University Hospitals" ,2025
  • Q2 - WOS, SCOPUS, PubMed, Medline. "The Role of Public Relations for Image Creating in Health Services; A Sample Patient Satisfaction Survey" ,2007
  • Reflection of Country of Origin on Brand Image: A Case Study on IKEA Istanbul ,2012
  • Hizmet Sektöründe Müşterinin Memnuniyetinin Pazarlamaya Etkisi: Starbucks, Caffe Nero ve Kahve Dünyası Örneği ,2020
  • Review of Social Economic and Business Studies Eastern Mediterranean University Journal of Business and Economics Faculty ,2006
  • Eastern Mediterranean University Journal of Business and Economics Faculty ,2006
  • İstanbul Üniversitesi İletişim Fakültesi Dergisi ,2007
  • Internet As Crisis Communication Tool: Case Study Of Avian Influenza (Bird Flu) Crisis ,2007
  • Türk Standardları Enstitüsü TSE ,2006
  • Reklamcılık ve Yapay Zeka Pratiklerini Toplumbilimsel Çözümleme Yöntemiyle İnceleme: Sephora Reklam Filmleri ,2024
  • Music in the Age of Digital Technology ,2023
  • Kültürlerarası Pazarlama İletişimi Farklılıkları ,2023
  • Corporate Communication Forms and Interaction Process ,2005
  • Marka Stratejilerinin Oluşturulması; Coca-Cola Örneği ,2005
  • Dış Pazarlara Yönelme Nedenleri ve Stratejileri (Coca-Cola Örneği) ,2005
  • Corporate Reputation Management in Kyrgyzstan Turkey Manas University ,2012
  • Mistisizm in Subliminal Advertising ,2012
  • Cluster Mapping of Medical Tourism in Turkey and Regional Clustering For Health Tourism ,2016
  • Consumer Relations Management: CRM ,2018
  • The World Wide Web as Media for Public Relations: The Case Study of Organizations Use of the Internet in Turkey ,2018

Reports

  • Basics and Examples of Guerrilla Advertising - KIRDAR YALÇIN
  • Güzellik Algısının Değişiminde Dijital Estetiğin Rolü: Kadınların Algoritmik Güzelliğe Yönelik Görüşlerinin İncelenmesi - KIRDAR YALÇIN,EROLTU TUVANA
  • Critical Perspective in Digital Journalism: Persuasion Strategies - KIRDAR YALÇIN,SÖNMEZER ZUHAL
  • Havacılıkta Emniyet Kültürü Oluşumunda Dijital Dönüşüm - KIRDAR YALÇIN,Okyay Karaoğlu Behiye
  • Cluster Mapping of Medical Tourism in Turkey and Regional Clustering For Health Tourism - KIRDAR YALÇIN,SEZER AHMET
  • Satın Alma Davranışında Yeni Tüketiciler Çocuklar ve Tetikleyicileri Reklâmlar - KIRDAR YALÇIN
  • Kriz İletişimi Aracı Olarak Internet Kuş Gribi Krizi Örneği - KIRDAR YALÇIN,DEMİR FİLİZ
  • Gıda Sektöründe Ambalaj Renginin Seçilmesi Margarin Pazarında Uygulama Örneği - KIRDAR YALÇIN
  • Ethical Problems and Rules of Internet Netiquette - KIRDAR YALÇIN
  • Erkek Magazin Dergilerinde Erkek Bedeninin İnşası ve Temsili - KIRDAR YALÇIN,Pira Aylin,ELGÜN ASLI
  • Genç İzlerkitle Üzerinde Televizyon İzleme Alışkanlığı İle İlgili Bir Araştırma - KIRDAR YALÇIN
  • Sürdürülebilir Pazarlama Sürecinde Green Marketing Yeşil Çevreci Pazarlama nın Önemi - KIRDAR YALÇIN
  • Perception Management, Transformation, and Strategies in Public Relations from the Perspective of the Sora Artificial Intelligence Model - SÖNMEZER ZUHAL,KIRDAR YALÇIN
  • “Customer Relationship Management’s Impact on Customer Satisfaction and Sales Professionals’ Sales Performance: Turkey’s Top 500 Companies - PEKER ENİS,KIRDAR YALÇIN
  • Dijital Çizim Sanatında Flat Vektör İllüstrasyonlar - KIRDAR YALÇIN,UYSAL SAİME

Books

  • Communication and Media Studies in the Process of Social and Cultural Interaction – International Kyrgyz – Turkish Manas University Publications
  • Dijital Kültür – Holistence Publications
  • Dijitalleşme ve Görsel Çalışmalar – Holistence Publications
  • MASS III. Uluslararası Medya ve Toplum Sempozyum Bildiri Kitabı – Holistence Publications
  • II. International Media and Society Symposium, Mass Communication 2. Uluslararası Medya ve Toplum Sempozyumu Tam Metin Kitabı – Holistence Publications
  • Journal of OriginaL Studies – Holistence Publications
  • Journal of Arts – Holistence Publications
  • Dezenformasyon Sürecinde Yapay Zeka ve Bilim İletişimi, Gazetecilik ve Medya Çalışmaları Alanında Uluslararası Araştırmalar - IV – Eğitim Yayınevi
  • Theory and Research in Social, Human and Administrative Sciences – Serüven Publishing
  • Dijital Kültür – Holistance Publishing
  • Orta Yaş Bireylerin Reklama Bakış Açısı ve Reklam Okuryazarlığı Düzeyleri: Ankara İli Örneği – Detay Yayıncılık
  • 100. Yılında Türkiye’nin Modernleşmesi ve Atatürk – İstinye Üniversitesi Yayınları
  • Genişletilmiş Gerçeklik ve Medya XR Teknolojileri – Nobel
  • THE BOOK of JAMMO A Compilation of Articles and Interviews – Net Kırtasiye
  • Dikkat Pazarlama – Altın Kalem Yayınları
  • Dikkat Pazarlama – Altın Kalem Yayınları
  • Dikkat Pazarlama – Altın Kalem Yayınları
  • Bütünleşik Pazarlama İletişimi Aracı Olarak Ürün Yerleştirme – Türkiye Alim Kitapları, ist ein imprint der Alman yayınevi
  • Dikkat Pazarlama – Altın Kalem Yayınları
  • İletişimde Post Yazılar – Litera Türk Academia Yayınları (L-T)
  • İletişimde Post Yazılar – Litera Türk Academia Yayınları (L-T)
  • İLETİŞİMDE SERBEST YAZILAR – Literatürk
  • Recent Ideas and Research in Social Sciences – Euser
  • Müzakere ve Farklı Boyutları – Gediz Üniversitesi Yayınları
  • Dünden Bugüne Halkla İlişkiler Kitabı – Eğitim Akademi Yayınları
  • Postmodern Pazarlama ve Tüketim Kültürü – Moss Yayıncılık
  • Pazarlama Halkla İlişkileri MPR – Moss Yayıncılık

Awards

  • 19 Mayıs 100. yıl Özel Ödülü – 2019
  • Milliyet Gazetesi En İyi Gencim Eki – 2008
Prof. Yalçın Kırdar - İstinye Üniversitesi
yalcin.kirdaristinye.edu.tr

Research Areas

  • Sosyal, Beşeri ve İdari Bilimler Temel Alanı
  • Halkla İlişkiler

0850 283 60 00

info@istinye.edu.tr

         
ISU

Dipnot

  • STUDENT
    • Academic Calendar
    • Shuttle Hours
    • Announcements
    • Student Information
  • PROSPECTIVE STUDENTS
    • Associate Degree
    • Undergraduate
    • Graduate Programs
    • Continuous Education
  • ISTINYE
    • Press Kit
    • Istinye Post
    • Our campuses

0850 283 60 00

info@istinye.edu.tr

         
app_store google_play

© All rights reserved, İstinye University.

  • MLPCARE
  • istinye medicalPark
  • W Hospital