Assoc. Prof. Dr. Aybike Serttaş received her bachelor’s degree after studying in Black Sea Technical University, in Faculty of Economics and Administrative Sciences and department of International Affairs, her graduate degree in Marmara University, Institute of Social Sciences, department of Radio Television and Cinema, doctorate degree in the same field in Marmara University with coming top of the class. She has been giving full-time undergraduate and postgraduate courses at various universities since 2004. In her Ph.D. thesis titled "Television as a Reflection of Alienation and Commodificati...
Assoc. Prof. Dr. Aybike Serttaş received her bachelor’s degree after studying in Black Sea Technical University, in Faculty of Economics and Administrative Sciences and department of International Affairs, her graduate degree in Marmara University, Institute of Social Sciences, department of Radio Television and Cinema, doctorate degree in the same field in Marmara University with coming top of the class. She has been giving full-time undergraduate and postgraduate courses at various universities since 2004. In her Ph.D. thesis titled "Television as a Reflection of Alienation and Commodification of Man", it was suggested that the human being, which was named by the researcher as "product-human", had become a consumer material in television programs. The study, which included the evaluation of television programs in terms of alienation and commodification, was conducted through literature review and visual media analysis. Her main research interest is media products (TV shows, TV advertisements, the news, and TV series) in Turkey. In the context of media theories, the examination of mass media, the analysis of mass media products and audience reception are the focus of her works. In addition to these, she is also working on media criticism in the context of women and sexism along with children's representation in the media. Dr. Serttaş has five field-spesific books, many articles in international and national peer-reviewed journals and book chapters. She has also developed administrative experiences by serving as vice dean at Faculty of Communication and head of the Radio, Television and Cinema department it the universities she worked. Continuing to be the editor of the Journal of Library and Information Sciences journal published in the USA, Dr. Serttaş has worked as coordinator for academic events such as Communication Days, Media and Art Awards Ceremony, Advertisement Days and Advertisement Exhibition. Serttaş, who has TV programming, text writing, program and scenario consultancy in various broadcasting companies, also has short films and video arts.
Articles
Synthetic Social Alienation: The Role of Algorithm-Driven Content in Shaping Digital Discourse and User Perspectives
, 2025
Hasan Gürkan
TÜRKIYE'DEKI KADIN IZLEYICILERIN TELEVIZYON PROGRAMLARINDAKI KADINI ALIMLAMASI
, 2015
Breaking the Power Dynamics Behind the Scenes of Turkish Cinema: A Head-count Research
, 2025
The virtual mask: The dark underbelly of digital anonymity and gender identity construction in Turkey
, 2023
The virtual mask: The dark underbelly of digital anonymity and gender identity construction in Turkey
, 2023
Breaking the Power Dynamics Behind the Scenes of Turkish Cinema: A Head-count Research
, 2025
Transformation of Love in the Digital Age: The film Her and Reaching God through the love in the Perspective of Sufism
, 2020
Transformation of Love in the Digital Age: The film Her and Reaching God through the love in the Perspective of Sufism
, 2020
TÜRKİYE’DE YAYINLANAN DİZİLERDE ENGELLİ BİREYLERİN TEMSİLİ: TRT ÇOCUK KANALI ÖRNEĞİ
, 2017
Transformation of condolence in the digital age: a case study on Turkish culture
, 2022
Sexism and the Commodification of Women in Media: A Critical Analysis
, 2023
Sustainability as a communication policy created by the economic system
, 2023
Beauty Standard Perception of Women: A Reception Study Based on Foucault’s Truth Relations and Truth Games
, 2023
Sustainability as a communication policy created by the economic system
, 2022
17-25 Year Old Turkish College Students Attitude Towards Tv Advertisements
, 2011
The Woman Has No Name? Female characters in Turkish cinema through the eyes of female directors
, 2022
The Important issue of the current agenda: energy security and climate change.
, 2011
Türk Televizyonlarında Yayınlanan Gündüz Kuşağı Programlarında Mahremiyetin Dönüşümü
, 2017
Sinemada Yabancılaşma ve Teknoloji Temalı Distopya: Siberpunk Anlatı
, 2018
Türk Sinemasında Aile Kurumunun Temsili ve Dönüşümü
, 2020
Türkiye’deki Kadın İzleyicilerin Televizyondaki Kadın Algısı
, 2015
The Important Issues of Current Agenda Energy Security and Climate Change
, 2011
N. TUTAL CHEVIRON, Televizyon ve İçimizdeki Şiddet
, 2016
Fahrenheit 9/11 Belgeselinin İletişimsel Eylem Kuramı ve 5 Basamakli Etik Çözümleme Modeline Göre Analizi
, 2012
Türk Televizyonlarında Yayınlanan Gündüz Kuşağı Programlarında Mahremiyetin Dönüşümü
, 2017
Reklam ve Etik Zıt kutuplar ya da Elmanın İki Yarısı
, 2010
Televizyon Dizilerinde Yabancılaşma Teması: Black Mirror Dizisi Örneği
, 2015
The Analysis Of The Shock Advertise “8 March 8 Women” Which Was Broadcasted In Turkey
, 2014
Televizyonda Cinsiyetçilik Reklam Filmleri Üzerinden Bir Analiz
, 2014
AKP’nin Haziran 2015 Genel Seçimlerinde Yayınlanan Televizyon Reklamlarının Alımlaması
, 2015
V For Vendetta Filminin Alımlama Analizi ile Sinemada Televizyon
, 2014
İnternet Sanal Kültür ve Sanal Platformda Giderilen Yaşama Özlemi Farmville Örneği
, 2009
Reports
SİNEMADA YAPAY ZEKA TEMSİLİ VE KÜLTÜR - GÜRKAN HASAN,SERTTAŞ AYBİKE
Ukrayna-Rusya Savaşı Sırasında Ülkelerin Kullandıkları Deepfake Videoların İncelenmesi - SARIKAYA TUGAY, SERTTAŞ AYBİKE, GÜRKAN HASAN, Kalkan Yaren, Aluç Enes
“Modern Dünyanın Örtülü Ön Kabulü: “Yaşlanmak Kötüdür" - SARIKAYA TUGAY, SERTTAŞ AYBİKE, GÜRKAN HASAN, Kalkan Yaren, Aluç Enes
Yeniden Çekim Belgesele Uyarlanabilir Mi? Safranbolu’da Zaman ve Zamanda Safranbolu Belgesel Film Örnekleri - SARIKAYA TUGAY, GÜRKAN HASAN, SERTTAŞ AYBİKE, Kalkan Yaren, Aluç Enes
MODERN DÜNYANIN ÖRTÜLÜ ÖN KABULÜ: “YAŞLANMAK KÖTÜDÜR” - GÜRKAN HASAN, SARIKAYA TUGAY, SERTTAŞ ERTİKE AYBİKE, Aluç Enes, Kalkan-Aluç Yaren
YENİDEN ÇEKİM BELGESELE UYARLANABİLİR Mİ? SAFRANBOLU’DA ZAMAN VE ZAMANDA SAFRANBOLU BELGESEL FİLM ÖRNEKLERİ - GÜRKAN HASAN, SARIKAYA TUGAY, SERTTAŞ ERTİKE AYBİKE, Kalkan-Aluç Yaren, Aluç Enes
Toplumsal Cinsiyet Bağlamında Kültürel Göstergeler ve Ekme Kuramı: The Breadwinner Örneği - SERTTAŞ ERTİKE AYBİKE, Kalkan Yaren, Aluç Enes
“Medyada Yaşçılık: Covid-19 dönemi medya ürünlerinin genel değerlendirmesi” - SERTTAŞ ERTİKE AYBİKE
“Flashbulb Hafızada Kitle İletişim Araçlarının Kamu Yararı İşlevi: 15 Temmuz Örneği” - SERTTAŞ ERTİKE AYBİKE
Subliminal mesajların reklamlarda kullanımı Türkiye örneği - DARICI SEFER,SERTTAŞ ERTİKE AYBİKE
Halkla İlişkiler Pratik Çalışmalar Dersine Özdüşünümsel Bir Bakış - SERTTAŞ ERTİKE AYBİKE
The Role of Energy on Security in the Era of Climate Change - AYBİKE SERTTAŞ ERTİKE, ÜMİT HACIOĞLU
Internet As a Main Character In Dystopic TV Serials: Black Mirror Example - SERTTAŞ ERTİKE AYBİKE,GÜNGÖR ERAL ASLI
The Representation of Masculinity in Cinema and Television: An Analysis of Fictional Male Characters - GÜRKAN HASAN,SERTTAŞ ERTİKE AYBİKE
Türkiye'deki Firmaların Enerji Temalı Sosyal Sorumluluk Kampanyalarına Eleştirel Bir Bakış - NİHAL PAŞALI TAŞOĞLU, AYBİKE SERTTAŞ ERTİKE
Subliminal Mesajların Reklamlarda Kullanımı: Türkiye Örneği - SERTTAŞ ERTİKE AYBİKE,DARICI SEFER
The Representation of Masculinity in Cinema and Television: An Analysis of Fictional Male Characters - SERTTAŞ ERTİKE AYBİKE,GÜRKAN HASAN
Books
Dijital Kültür – Holistence Publications
MASS III. Uluslararası Medya ve Toplum Sempozyum Bildiri Kitabı – Holistence Publications
II. International Media and Society Symposium, Mass Communication 2. Uluslararası Medya ve Toplum Sempozyumu Tam Metin Kitabı – Holistence Publications
Understanding Television: A Journey Through Its Theories and Practices – Urzeni Yayınevi
Görüntülerin İzinde Fotoğraf Sinema Zaman – Nobel Yayıncılık
Eleştirel Medya Araştırmaları: Kültür, Teori ve Uygulama – Urzeni
Transformed Communication Codes in the Mediated World: A Contemporary Perspective – IGI Global
Dijitalin Eşiğinde "Tekno-toplumsal Görünümler" – Literatürk Academia
Transformed Communication Codes in the Mediated World: A Contemporary Perspective – IGI Global
Medya ve Tüketim I – Eğitim Yayınevi
İletişim Kuramları – Güç ve Etki Dinamiklerini Çözmek – Urzeni Yayıncılık
Women Studies – PeterLang
21. YÜZYILDA TÜM BOYUTLARIYLA ÇİN HALK CUMHURİYETİ – Nobel Yayınevi
