Program Outcomes
As communication experts, our graduates are not only individuals who fulfill the requirements of the profession; they are also communication experts who

  • Can use the theoretical knowledge related to the discipline of communication effectively
  • Have knowledge and skills about changing and developing communication methods
  • Have professional skills and competencies to implement new approaches in the field in today's business world
  • Can create, manage and shape different communication processes
  • Can integrate different communication platforms in a holistic and strategic way
  • Have teamwork skills
  • Have strong management skills
  • Have strong written and verbal communication skills
  • Have advanced critical inquiry skills
  • Can follow the latest academic and professional discussions
  • Have strong research skills
  • Can think strategically and analytically
  • Can develop innovative solutions
  • Can act according to professional ethics and with awareness of social responsibility

Job Opportunities for Graduates
Graduates of the Public Relations and Advertising Department have a wide range of fields of work. Our graduates may work in the corporate communication, public relations, advertising, strategic marketing communication, brand management and corporate responsibility departments of national and international corporations operating in various sectors. They may also work in public institutions, media and broadcasting organizations, international organizations and non-governmental organizations. Equally, they may become strategic planning experts in media and public relations agencies, researchers, creative copywriters, art directors, advertising directors, customer representatives in customer relations departments, brand representatives, campaign managers, project directors, content producers and managers in social media agencies, or strategic communication experts in market research companies. Students who want to continue their education in this field after getting a Bachelor’s degree have the opportunity to specialize in postgraduate studies and become communication consultants or academics.

İstinye Fest’26 Welcomed Students with Great Enthusiasm

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Digital Inequalities Discussed at Kadıköy Vocational and Technical Anatolian High School

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Tanpınar’s Relationship with Cinema Explored in Bursa

Mezun Yorumları

Mezun Yorumları

Kaan MÜFTÜOĞLU

Public Relations and Advertising, 2022

The Public Relations and Advertising department at Istinye University has enabled me to discover the power of communication while also improving my creative thinking skills. Thanks to an education model supported by expert academics and hands-on projects, I feel ready to make a strong and well-equipped start in the industry. This comprehensive education, which transforms theoretical knowledge into practice, has helped me gain skills that will make a difference in my professional life.

Tamer Çoban

Public Relations and Advertising

I believe that the most important factor for a future career in Public Relations and Advertising is connections. Thanks to events and seminars held by professionals from the industry, as well as our experienced academic staff, this is a university and department where you can build those connections. Meeting these people one-on-one and listening to their career journeys can be highly influential in shaping our own careers. The Public Relations and Advertising department at Istinye University has consistently had a positive impact on my life, and for that reason, I am very happy and would highly recommend it.

Şevval Başar

Public Relations and Advertising

Studying my dream department while being taught by academics who have achieved significant success in this field was a great advantage, as I had the opportunity to benefit from their experience. Their open and friendly approach in communication made our journey much easier. Although it seemed challenging at first, the events we organized starting from the first year helped us get to know the industry and build our confidence, while the articles we wrote allowed us to gain experience in academic writing. At the end of this process, I feel very lucky to have had a meaningful educational journey full of good memories, preparing me to do the work I truly love.