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Academic Member

Assistant Professor Gözde Kandemir Çomoğlu

Pazarlama ve Reklamcılık
2015 yılında Mersin Üniversitesi İşletme Bilgi Yönetimi Bölümü’nde Lisans eğitimini tamamlayan Gözde KANDEMİR ÇOMOĞLU, 2015 yılında Marmara Üniversitesi Sosyal Bilimler Enstitüsü’nde başladığı Pazarlama alanındaki yüksek lisans eğitimini 2018’de tamamlamıştır. 2018 yılında Marmara Üniversitesi Sosyal Bilimler Enstitü’nde Pazarlama Bölümünde Doktora eğitimine başlamıştır. 2022 yılı itibariyle Doktora programını başarıyla tamamlayıp Doktor ünvanını almaya hak kazanmıştır. 2023 yılı itibariyle İstinye Üniversitesi Meslek Yüksekokulu E-Ticaret ve Pazarlama Programında Dr. Öğretim Üyesi olarak göre...
2015 yılında Mersin Üniversitesi İşletme Bilgi Yönetimi Bölümü’nde Lisans eğitimini tamamlayan Gözde KANDEMİR ÇOMOĞLU, 2015 yılında Marmara Üniversitesi Sosyal Bilimler Enstitüsü’nde başladığı Pazarlama alanındaki yüksek lisans eğitimini 2018’de tamamlamıştır. 2018 yılında Marmara Üniversitesi Sosyal Bilimler Enstitü’nde Pazarlama Bölümünde Doktora eğitimine başlamıştır. 2022 yılı itibariyle Doktora programını başarıyla tamamlayıp Doktor ünvanını almaya hak kazanmıştır. 2023 yılı itibariyle İstinye Üniversitesi Meslek Yüksekokulu E-Ticaret ve Pazarlama Programında Dr. Öğretim Üyesi olarak göreve başlamıştır.

Articles

  • A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS ,2019
  • A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS ,2019
  • Bütüncül Kanal Yönetimi Açısından Müşteri Deneyiminin Değerlendirilmesi: Bir Literatür Analizi ,2022
  • Analysis of consumer behaviour variables influencing the adoption of mobile banking ,2023

Reports

  • DİJİTAL TEKNOLOJİLER VE DİJİTAL PAZARLAMA YAKLAŞIMI AÇISINDAN METAVERSE PAZARLAMADA MÜŞTERİLERİN İLGİLENİM DÜZEYİNİN SATIN ALMA NİYETİ ÜZERİNDE ETKİSİ VE BİR ARAŞTIRMA - ONURLU ÖZLEN, KANDEMİR ÇOMOĞLU GÖZDE

Books

  • Sürdürülebilirlik ve Toplumsal Dönüşüm – Nobel
  • İŞLETME VE İKTİSAT ARAŞTIRMALARI – EFE AKADEMİ
  • İŞLETME BİLİMİNDE MUHASEBE, PAZARLAMA VE ORGANİZASYON KONULARI – EKİN YAYINEVİ
  • The Essentials of Today's MARKETING 2 – Efe Academy Publishing
  • Metaverse Evreninde Bütünleşik Pazarlama İletişimi – Hiper Yayın
Assistant Professor Gözde Kandemir Çomoğlu - İstinye Üniversitesi
gozde.comogluistinye.edu.tr
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Research Areas

  • Sosyal, Beşeri ve İdari Bilimler Temel Alanı
  • Pazarlama

0850 283 60 00

info@istinye.edu.tr

         
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