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Academic Member
Assistant Professor Gözde Kandemir Çomoğlu
Pazarlama ve Reklamcılık
Articles
- A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS , 2019
- Bütüncül Kanal Yönetimi Açısından Müşteri Deneyiminin Değerlendirilmesi: Bir Literatür Analizi , 2022
- Analysis of consumer behaviour variables influencing the adoption of mobile banking , 2023
Reports
- DİJİTAL TEKNOLOJİLER VE DİJİTAL PAZARLAMA YAKLAŞIMI AÇISINDAN METAVERSE PAZARLAMADA MÜŞTERİLERİN İLGİLENİM DÜZEYİNİN SATIN ALMA NİYETİ ÜZERİNDE ETKİSİ VE BİR ARAŞTIRMA - ONURLU ÖZLEN, KANDEMİR ÇOMOĞLU GÖZDE
Books
- Sürdürülebilirlik ve Toplumsal Dönüşüm – Nobel
- İŞLETME VE İKTİSAT ARAŞTIRMALARI – EFE AKADEMİ
- İŞLETME BİLİMİNDE MUHASEBE, PAZARLAMA VE ORGANİZASYON KONULARI – EKİN YAYINEVİ
- The Essentials of Today's MARKETING 2 – Efe Academy Publishing
- Metaverse Evreninde Bütünleşik Pazarlama İletişimi – Hiper Yayın
