Dr. Kelleci holds a BA (Hons) degree in International Relations from İhsan Doğramacı Bilkent University. He completed his master’s degree with a concentration in Marketing in the USA. He has a considerable industry experience (2000 – 2016) in business and product development as well marketing and sales. He did his PhD in Business Administration and published notable articles at prestigious journals, such as Journal of Macromarketing and Sustainability. He is interested in marketing strategy and theory, marketing systems, macromarketing and sustainability marketing....
Dr. Kelleci holds a BA (Hons) degree in International Relations from İhsan Doğramacı Bilkent University. He completed his master’s degree with a concentration in Marketing in the USA. He has a considerable industry experience (2000 – 2016) in business and product development as well marketing and sales. He did his PhD in Business Administration and published notable articles at prestigious journals, such as Journal of Macromarketing and Sustainability. He is interested in marketing strategy and theory, marketing systems, macromarketing and sustainability marketing.
Articles
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets ,2024
Sürdürülebilir Havayollarının Tüketici Tarafından Kabulünü Etkileyen Teşvik Edici Faktörler ,2024
A Guiding Framework for Levels of Sustainability in Marketing ,2021
Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance ,2020
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing ,2022
Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives ,2022
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era ,2023
Z kuşağının sürdürülebilir tüketim davranışını etkileyen faktörlere yönelik keşifsel bir araştırma ,2022
DETERMINANTS OF SUSTAINABLE CONSUMPTION BEHAVIOR: A FIELD STUDY ON TURKISH GEN Z ,2023
(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping ,2023
Reports
Social Sustainability via Digital Financial Inclusion in the Banking Industry - Çalış Gülbeyaz, KELLECİ ALPASLAN
Sosyal Bulaşıcılık Kuramı Çerçevesinde Dijital Toplulukların Pazarlamadaki Önemi - Şahiniz Selin, KELLECİ ALPASLAN
Sürdürülebilir Tüketici Davranışını Açıklamada Kullanılan Teorik Yaklaşımlar - KELLECİ ALPASLAN
