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Academic Member

Assistant Professor Gözde Kandemir Çomoğlu

E-Ticaret ve Pazarlama Programı

Education

2018-2022Doctorate

Marmara Üni̇versi̇tesi̇ Pazarlama (Dr)

2015-2018Master's

Marmara Üni̇versi̇tesi̇ Pazarlama (Yl) (Tezli̇)

2010-2015Bachelor's

Mersi̇n Üni̇versi̇tesi̇ Yöneti̇m Bi̇li̇şi̇m Si̇stemleri̇ Bölümü

Articles

  • Impact of Omnichannel Applications on Reuse Intention and Moderating Role of Personal Innovativeness and Habit in the Customer Journey ,2026
  • EFFECTS OF THE MODERATING ROLE OF TRENDINESS ON BRAND IMAGE, E-WOM, BRAND ATTITUDE AND ONLINE PURCHASE INTENTION ,2026
  • Analysis of consumer behaviour variables influencing the adoption of mobile banking ,2023

Reports

  • DİJİTAL TEKNOLOJİLER VE DİJİTAL PAZARLAMA YAKLAŞIMI AÇISINDAN METAVERSE PAZARLAMADA MÜŞTERİLERİN İLGİLENİM DÜZEYİNİN SATIN ALMA NİYETİ ÜZERİNDE ETKİSİ VE BİR ARAŞTIRMA - ONURLU ÖZLEN, KANDEMİR ÇOMOĞLU GÖZDE

Books

  • Sürdürülebilirlik ve Toplumsal Dönüşüm, 2023 – Nobel
  • İŞLETME VE İKTİSAT ARAŞTIRMALARI, 2022 – EFE AKADEMİ
  • İŞLETME BİLİMİNDE MUHASEBE, PAZARLAMA VE ORGANİZASYON KONULARI, 2022 – EKİN YAYINEVİ
Assistant Professor Gözde Kandemir Çomoğlu - İstinye Üniversitesi
gozde.comogluistinye.edu.tr

Research Areas

  • Sosyal, Beşeri ve İdari Bilimler Temel Alanı
  • Pazarlama

0850 283 60 00

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